Austin Realtors can now enter For Sale listings into the Austin Central Texas MLS before the listing is ready for showing. For up to 14 days prior to the “Active” date. And, therefore, buyer agents and buyers can get a “heads up” on listings that are (supposedly) about to come onto the market live in the MLS.
What Problem Does This Solve?
During Austin’s red hot seller’s market of the past 5 years, it had become increasingly frustrating for Buyer Agents and Buyers trying to operate in a low inventory market. We heard tales of buyers literally driving zig zag through neighborhoods looking for “Coming Soon” signs. Every new listing that popped up live in MLS became a Red Alert fire drill, as I wrote about previously, saying Every Offer is an Emergency Now, pointing out that as a buyer, you have been largely “competing” for homes for sale in Austin, not buying them.
The “Coming Soon” in MLS idea is to move that physical “Coming Soon” sign from the front yard into the digital space where every Realtor can see it from a screen, instead of driving around. This is no doubt a more organized way than yard signs, or the myriad Realtor Facebook groups where agents announce an upcoming listing, but which has no search or alert capabilities such as the MLS.
Does it Actually Solve the Problem?
I don’t know, you tell me. You’re the Buyer. Instead of a new listing in the MLS that you and your agent can immediately go see and write an offer on, it’s a “Coming Soon”. It may NOT be showable, and seller may NOT be accepting offers just yet. There may not be photos or any actual detail. The required fields to enter a Coming Soon into the MLS are very few, only about 10 or so data fields. But you will have a “heads up” that it is “coming soon”. Read more …