Starting tomorrow, Feb 1st, the Austin Board of Realtors will start assessing fines to agents who use the phrase “search Austin MLS” or anything similar on websites. This is another example of what I consider to be poor leadership and shortsighted thinking in our industry, and by Realtor Associations in particular. A quick Google search reveals that if ABOR wishes to strictly enforce this new rule, and assess $100 fines to its members for mentioning “MLS search” on websites, it could be a new profit center for the association. There are still plenty of websites using this terminology (Not mine, I’ve removed the offending language since I don’t like paying fines). Am I the only one who finds this absurd?
The rationale for this new rule is that consumers will mistakenly think they are connected to the actual MLS when viewing listings via web portals, which are in fact MLS feeds of most listings found in the MLS, with certain bits of data (such as days on Market) removed. The official justification offered by abor.com is as follows: