Austin “Just Sold” Marketing Allowed to Show List Price Again

Just Sold Sign

Austin Realtors may now advertise a sold property’s list price in marketing pieces and on Web sites again. This has been disallowed in recent past, for reasons which I never completely understood or agreed with.

The rule change does require that marketing materials have the words “List Price” next to the list price, lest a member of the public confuse it with the Sold Price. The Sold Price and Sold Price Per Square Foot of particular properties are still not allowed to be disclosed in marketing materials used by Realtors.

Posted by Steve
9 years ago
Steve

Steve is a Real Estate Blogger, Husband and Dad, UT Austin Grad, Runner, Real Estate Broker and owner of Crossland Team and Crossland Real Estate in Austin TX.

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Nis - 9 years ago

As a buyer, how does this help me? Can you explain?

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Steve - 9 years ago

Hi Nis,

It can’t help you in any significant way, but for example, if Just Sold postcards are mailed to you for sales in your neighborhood, previously, the agent was not even allowed to put the list price on the marketing material. Now we can at least say what the list price was.

Steve

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Jim - 9 years ago

In the age of the internet, what’s the point of mailing flyers or postcards?

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Steve - 9 years ago

> what’s the point of mailing flyers or postcards?

Marketing, name recognition, brand building.

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