So Why you should register – Crossland Team

Why you should register

A Realtor friend of mine, from a city and state which shall remain unnamed, called me the other day to ask if I knew what could be done about the fact that a disgruntled party in one of his deals (not his client) had registered the dot com of his first and last name and put up a “this Realtor Sucks” website. He called me because he knows I know a lot about this stuff. Unfortunately, all I could suggest was contacting an attorney. Once that domain is registered by someone else, he has no control over the content of the website. I checked in with him a couple of days ago and the attorney had drafted a strongly worded letter and was taking quick action. The person who did this could actually be in big trouble for liable and slander. Hopefully the site will be down soon.

This brings up a good point though. Even if you are not in an occupation that requires regular public interface, such that your name is part of your business and branding, you should register, if it’s available, so that someone else can’t do what was done to my friend. I’ve registered mine and my wife and kid’s names for that reason.

You never know when your 15 minutes of fame might strike and suddenly has value as a destination that curious people type into their browser and search engines. More importantly, you want to have it so someone else can’t grab it and do what was done to my friend, or worse. What if your angry ex decides to put a site up at with some embarrassing home photos or movies? It’s a different world we live in now-a-days. In the case of my Realtor friend, a Google Search for his name brings up the offending site already as the number 2 result, right below his real website. That’s not good.

For $5 or $10 per year, there is no reason not to register Go to and see if yours is available and grab it while you can.

Posted by Steve
11 years ago

Steve is a Real Estate Blogger, UT Austin Grad, Real Estate Broker and owner of Crossland Team and Crossland Real Estate in Austin TX.

Click Here to Leave a Comment Below

Mare - 11 years ago

This is a good idea – thank you for bringing it up. Quick question: If you do snag, can someone use Or are there rules in place that prohibit that?

I hope everything works out for your friend!

Steve - 11 years ago

> If you do snag, can someone use

Yes. Anyone can register any unclaimed domain name and do with it as they wish. It would then be left up to whomever feels aggrieved or harmed by said site to initiate legal action to stop it.

Some big companies are proactive about this. For example, AOL owns It was originally an anti-aol website, but AOL somehome got ownership of the domain, obviously to prevent it from being used.

Personally, as an individual, I would not go that far. I think having and protecting is prudent, but I wouldn’t worry about every offensive variation.


Leave a Reply: