While I’m finding the market to be a little sluggish overall, I have found a way to sell my listings quicker. I’ve had several in the last few months sell for list price in less than a week! How do I do that? It takes a lot of hard work, preparation and what I call “pre-marketing”.
The first thing I do is I write up a check list of “to dos” for the owners of the house. I like to start at the front yard and it includes weeding and mulching the beds, trimming the landscaping and trees away from the roof. Adding colorful flowers or plants to the bed and a brand new colorful “welcome” mat at the front door. You wouldn’t believe how important that is! Having inviting curb appeal can make the difference between someone calling and setting an appointment to see the house, or just driving by and going on to the next house for sale.
Once the front yard is groomed and ready, I immediately put my real estate “for sale” sign with a big rider sign that says “COMING SOON!” We have not put the house in the MLS yet, but our marketing has begun! The next phase takes a week or so depending on how much needs to be done to the house.
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