Realtor.com has a nice iPhone specific url that allows you to view real estate listings from your iPhone. I’m not sure what percentage of U.S. listings are fed into Realtor.com, but I would be suprised if it isn’t most of the major metro area MLS listings. And they are all at your finger tips with your iPhone.
Reality Check
OK, so what? Big deal. Who cares? What problem is solved by having access to nearly all of the Realtor listings in the U.S. through an iPhone? Why not just go home and log in from your web browser if you want to surf listings?
Well, I’m with you. I’m not impressed with “gee wiz” technology just for the sake of technology, but I can think of at least two ways in which this technology benefits me personally and professionally.
First, it’s not uncommon to be showing houses to buyers, and they ask about homes we drive by that are not on our list. This happens all the time.
Normally, if it’s not on our showing list, it’s because it didn’t fit the parameters of the search, or I eliminated it for some other reason. But I don’t always know or remember at the moment the question is asked. If there are flyers, we get one and find out the price and specs, but flyer boxes are usually empty, and sometimes the price isn’t printed on the flyer (because the agent wants you to call and ask, so they can convert you to a “buyer lead”.
I can also call the agent number on the sign, but what do you think the chances are that the call will be answered? Not good. Realtors hardly ever answer their phones.
So instead, now all I have to do is enter a quick search and pull the listing up, complete with pictures and basic details. The screen shot above is the home page you’ll see if you visit iphone.realtor.com with your iPhone.
Let’s walk through more screen shots and see if this is cool and useful, or not. Oh, and I’ll get to reason number two of why this isn’t a complete waste of time eventually, but for now, let’s just see what you can do with Realtor.com and an iPhone.
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