At the urging of one of my more advanced Tech Guru friends, I am attending SXSW Interactive this year. Matter of fact, I’m here now, at the Convention Center, killing time before my first round of workshops this afternoon. This is the Tech portion of the now three-part SXSW Festival. The Music and Film portions are the other two.
So, what can a Realtor learn by rubbing elbows with a bunch of geeks and techies at SXSW? A lot, I hope. The business of real estate is now very much a technology occupation. Yes, the “people aspect” and the relationships we build and maintain are still the most important factors, but technology now more than every provides the frameworks and tools that support those relationships, as well as the deal tasks that we perform.
So, even though I remain dubious about most “Social Networking” hype, this blog being the exception, I’ll start off by attending a workshop entitled “Social Media Marketing for your Business“, where hopefully I’ll “Learn solid strategies, how to measure success, and all the tools you need to succeed in the fastest growing marketing medium on the web”.
Yeah, whatever. I’ve still never received a lead from any social networking source other than this blog, but I nevertheless feel it would be a mistake to ignore this topic, especially knowing that my 17 year old daughter and her friends (the future generation of real estate customers) don’t even use email or talk on the phone anymore.