I have found showing feedback to be essential and extremely helpful in the sale of my listings. Feedback provides insight into issues or factors that I might have overlooked or not considered important enough to affect pricing. Obtaining good feedback from showing agents takes some preparation and follow through though. Here’s what I do.
First, every listing has a “supra” lockbox. This lockbox electronically records every showing, and sends me an email when it is opened by an agent. The email has the day, time of showing and the contact information for the showing agent.
I then go into my MLS login where I have a standard letter that I send to the agent with a link to the listing. I greet the agent by name and thank them for showing the listing at “specified neighborhood” on “specified address”. I ask if there is anything about the price or condition that they can give me feedback on for this specific home. I think the personalized email is vastly more effective than the robotic auto-requests that so many agents set up. Some agents, including Steve, won’t take the time to complete a multi-question online feedback form sent by a robot, but they will respond to a personal email or phone call from the listing agent.
I ask, “did the buyer’s like it?”, “are they considering making an offer?” I also explain that the seller’s disclosure and survey is online attached to the MLS listing for their convenience. Also, to refresh their memory, I provide a link to the listing. After this I thank the agent for his or her hard work.