I’m day three of five into the SXSW Interactive “Festival” in Austin. Though I wasn’t at first certain that a convention like this would be a valuable use of time and money, I am now convinced it is, and I know exactly why I’m here.
I’m here because I want to gain insight into new and emerging technology and how we as humans, and business people, interact with that technology. Also, as a professional in an industry that has been chronically and predictably behind the curve and late to the party on almost all new and emerging internet technology, I can’t rely on real estate workshops and conventions to keep me up to speed. In a way, at this point in history, SXSW Interactive is more relevant to my real estate business than any real estate convention could be. It’s causing me to wonder if I shouldn’t attend more non-Realtor related educational opportunities.
So, below, are some initial observations and insights about my experience thus far.
SXSW Interactive Attendees Are Definitely in a Different Tech League than Realtors
The contrast is palpable. This is revealed in the level of conversation and discussion I am experiencing not only in the workshops, but also at the lunch table with people I’ve met. I spoke for 30 minutes this morning with a guy launching a startup to better connect job seekers with jobs that match their needs. His niche concept is very interesting, and I thought it even more interesting that his business, like mine, is essentially one of matching people with a solution to their needs.