Austin Realtors may now advertise a sold property’s list price in marketing pieces and on Web sites again. This has been disallowed in recent past, for reasons which I never completely understood or agreed with.
The rule change does require that marketing materials have the words “List Price” next to the list price, lest a member of the public confuse it with the Sold Price. The Sold Price and Sold Price Per Square Foot of particular properties are still not allowed to be disclosed in marketing materials used by Realtors.
As a buyer, how does this help me? Can you explain?
Hi Nis,
It can’t help you in any significant way, but for example, if Just Sold postcards are mailed to you for sales in your neighborhood, previously, the agent was not even allowed to put the list price on the marketing material. Now we can at least say what the list price was.
Steve
In the age of the internet, what’s the point of mailing flyers or postcards?
> what’s the point of mailing flyers or postcards?
Marketing, name recognition, brand building.