0 - 2011 - Crossland Real Estate

Dear AT&T, I Received Your Love Letter

Dear AT&T,

Thank you for the nice letter you sent me after I terminated my business phone service with you and switched to Ring Central. I had no idea I was such a coveted customer. You did such a good job of fooling me into thinking I wasn’t important through your nearly 20 years of abuse and poor customer service. Wow, you really did love me though. I guess the joke’s on me, you stinker!

The outside front of the envelope containing your love letter to me has printed in large-font blue lettering “We miss you already“. Awe, shucks. Really? I’m blushing. Immediately below that is something that you had heretofore not shared with me, “How about Broadband and Unlimited Nationwide Calling, now starting at $60/month*? Plus, a one-on-one business consultation. Details inside”.

Wow, if I knew you had such a great offer that you weren’t telling me about, I would have left sooner! As soon as my goosebumps settled, I opened the letter to be greeted with more love. “We want you back”. I especially like how, after almost 20 years as a loyal customer, I’m affectionately known to you as “Dear Business Customer”.

But the overwhelming amount of goodness is ladled on even thicker in the rest of the letter.

You invite me to “Come back today and get it All for Less. Now starting at $60 a month”, and you say that I can “have everything you need and nothing I don’t”. Fancy words. Very enticing.

But here’s the thing, AT&T. You truly do suck, and you always have.

Renting to Those Displaced by Austin Fires

by Steve Crossland

I’ve received a couple of calls already from agents trying to help folks displaced by the recent fires in and around Austin, including the Steiner Ranch fire and the fires in Bastrop. I currently have one vacant home ready for move-in, and would be more than happy to place new tenants in it immediately. But thus far, in both cases, the agents representing the tenants wanted me to cut corners and make accomodations that would violate my fiduciary responsibility to my client. This presents a tough quandry.

Should fire victims be granted a more lenient and expedited approval process than non-victims?
Yes and no. Property Managers who decide to waive requirements such as credit check and criminal background search and who otherwise might think it “good hearted” to skip certain parts of the application and verification process could be exposing themselves and their owners to greater liability in the event the tenant doesn’t pan out. More on that below.

On the other hand, I see no reason why we, as professionaly property managers, can’t expedite the processing and make reasonable, defensible accomodations should we receive an application from a displaced fire victim. But one agent I just spoke with basically wanted me to say whether or not I’d approve the application before it’s even brought in. I can’t do that. All I can say is that I’ll try to make it work, but it’s still going to have to be brought in and processed like any other application.

But here are some examples of what I think would be reasonable accomodation.

No Picture ID
We require a copy of a picture ID with every application. What if the applicant’s purse, wallet and all identification documentation got burned up in the house?

Dear California: Keeping Passing More Laws, Please!

by Steve Crossland

From my inbox recently a familiar news update: “California-based 58Phases, an online affiliate marketing company, said it is moving its headquarters to Austin to take advantage of the lower cost of business here.” Article can be read on Statesman.com. “We’re doing interviews from California by Skype and hoping to hire as quickly as possible,” said Dylan Ramsey , 58Phases co-founder and CEO.”

California just keeps making it harder to do business there, for all types of businesses, which continues to drive new and existing businesses to Texas and Austin. There is a new Carl’s Junior burger joint down the street from me. I remember these growing up in San Diego but I had never seen one in Texas. When I read the writeup about Carl Juniors’ expansion into Texas, it had similar quotes about Texas’ business friendly environment.

“We’re going to do a lot of restaurant development in Texas over the next 10 years,” Puzder (CEO) said. “We’re considering maybe moving some of the headquarters — or all of the headquarters — here if we have a good business reason to do so, because the tax structure is certainly right, and the business-friendly environment is right.” …

“It’s much easier to build restaurants in Texas,” Puzder said. “There’s a lengthy list of regulations that you have to comply with in California that make doing business virtually impossible. If you’re going to grow, you want to grow someplace like Texas“.

And it seems there are news stories like this with quotes like this almost weekly in Austin. And this, during a bad economy. Wait until things turn around nationally.

That said, is the City of Austin itself becoming more like California than it is Texas? Is the City of Austin starting to overburden business owners with petty regulation and red tape? Absolutely. So, Cedar Park, Leander, Round Rock, Kyle and other surrounding cities in the greater Austin Metro area may come to see Austin as as good a source of new business as Texas now sees California.

What are some examples of Austin’s over-regulation and attempted over-regulation?

Austin Property Tours: Beneficial to Sellers and Listing Agents?

by Steve Crossland

Today I attended a property tour for my listing in Great Hills. There were 11 homes on the tour, including our listing. The other agents on the tour were the listing agents for the other 10 houses. This gives us a chance to see each other’s listings and to offer feedback on pricing, staging, etc.

This particular tour was a van tour. There are two types of Realtor tours – caravan or van.

Caravan Tour
On a caravan tour, agents travel in a caravan either alone or carpooling. This limits interaction and always results in the caravan getting stretched out with the faster ones getting way ahead and the slower ones getting way behind. So, the last few listings end up having the agents straggle in at staggered times and then that listing agent has to lock up and in turn becomes the final straggler on the next home. This is a bummer, but that’s how it goes. It’s also a huge waste of gas to have 11 agents travelling in 7 cars.

Van Tour
On the van tour, we all ride together, talking on the drive in between homes, and there is more interaction and discussion about the houses and the market. This is better in every way except one. When riding in the van I lose track of where I am because I’m not driving or paying attention to where we’re going. This affects my ability to offer an accurate pricing opinion on the feedback sheet. It’s not easy to say how much I think a house is worth if I’m disoriented and fuzzy about the neighborhood I’m in.

Imagine being blindfolded, driven to a property and let out in the front driveway. You walk inside, look around and then have to write down a price opinion. That’s what it’s like. Yes, I know I’m in Millwood, but which side of 183? Which schools does this one attend? Wait, are we down the street from that park? Can you hear the railroad tracks from here?

This disorientation doesn’t happen when I drive myself into a neighborhood and up to a house with buyers. When I’m driving, I have a clear sense of where I am. I’m taking notice of the street and the other homes as I approach the subject property. Now I see why buyers sometimes get turned around and confused about where certain homes were that we saw, because they are riding instead of driving.

So, are property tours even worth the time and effort and is the opinion I wrote down on the 10 feedback sheets today worth anything to the listing agent and the seller? Are the 10 feedback sheets I received for my listing helpful? Yes, here’s why.

Keith Richards, Harry Potter and the Austin Home Buyer

by Steve Crossland

I recently read the autobiography Keith Richard’s Life. In it, Keith Richards, of Rolling Stones fame of course, talks about becoming a songwriter and how it changed his perspective on life. It caused him to more closely observe people and how they behave. To more closely listen to comments and phrases people use, always keeping an ear tuned for that next catchy song line. Explaining how the songwriter part of him is always active and aware, “never turning off. Unconsciously constantly running.”

I totally understand. It’s like that for me as a real estate person. Not that I’m literally “always thinking about” real estate, but I easily connect real estate concepts and the behaviors I observe in people to things outside real estate. It happens automatically, whether I want it to or not. When I go into a house I’ve never been in, such as a friend’s house, I notice things about the house automatically. Not that I judge good or bad, I just notice. If I was quized later about ceiling height, flooring, layout, updates, etc., I’d probably be able to recall whereas a normal nRealtor wouldn’t pay attention to those details.

I also take note quite often of how people make choices and decisions. This can happen in line at Amy’s Ice Cream, in the parking lot at Barton Creek Mall (it’s curious the effort people go through to get a closer spot, or “better location”), or even eating out and observing the phenomenon of how often “I’ll have the same thing” is selected. Decision-making just interests me, which is why I like working with and helping home buyers so much.

Thursday night last week I escorted my youngest daughter and her friends to see the midnight showing of Harry Potter and the Deathly Hollows Part II. We arrived about 8:45PM, waited in a line for a while, then we were let into the theater at 10:30PM, an hour and a half before showtime.

As we were about middle in line, the best seats were already taken, but there were plenty of good ones remaining in the top section, though they were filling fast. Our group of kids stalled at the bottom entrance as they scanned the remaining supply of seats. I said bluntly “Don’t think, just go”. and one of the boys said “good idea” and they immediately hauled it up to the third row from the top where they claimed 5 seats in a row, relegating me to sit a row below on an end seat (most likely to the delight of my 15 year old daughter, who would have preferred an even greater distance I’m sure). This actually proved to be an excellent vantage point from which to observe the slow stream of remaining viewers enter the theater and look for seats.

Latecomers to theater seating exhibit almost the same behavioral attributes of buyers in a sellers market, where there are no easy pickings. Here’s what I observed.

Navigating the Yelp Review Jungle for Real Estate Agents

by Steve Crossland

Earlier this week someone I’ve never met, Paul B from Round Rock, blessed Crossland Real Estate with a disparaging 1-Star review on Yelp. It reads:

Unprofessional and unpleasant demeanor. General lack of realistic market knowledge and trends. Probably better suited as a property manager, but lacks the proper people skills to be effective as either a listing or selling agent. Argumentative and combative.

Definitely would NOT recommend, especially as a listing or selling agent

It’s hard to describe how jarring this was to read at first. Hit me smack in the face. I haven’t felt a jolt like that since the final scene in Boogie Nights. Crossland Real Estate has escaped all such “bad reviews” online until now, though I knew the day would come. After the initial shock and dismay, it settled in that Crossland Real Estate now had a 1-star rating on Yelp, which in turn displays next to certain search results. Not good. Not the sort of visual indicator that motivates a prospective new client to click through to our website from a search results page. For a moment I leaned back in my chair and stared at the ceiling and thought, “it was so much less complicated in 1993”.

To add insult to injury, Yelp has “filtered” the two legitimate 5-star reviews and the 4-star review written by actual past clients of ours because the reviews are deemed “suspicious”. Yelp considers those reviews “suspicious” because they are the only Yelp reviews written by those reviewers. I actually talked to a Yelp rep about this last year and he said that the automatic “filtering” system hides solo 4 and 5-star reviews to prevent abuse. That makes sense, but these are actual client reviews, not bogus made up reviews. Yet, since Paul B from Round Rock has written 12 reviews, he’s considered a valid Yelp reviewer, even though, as I reported to Yelp, he’s never been a client of ours and we know not who he is or why he wrote what he wrote.

So, determined not to let a 1-star review from Paul B of Round Rock stand as the only visible Crossland Real Estate review on Yelp, I decided I needed to somehow dilute Paul B’s opinion with some rebuttal reviews more reflective of the truth. But this needed to be done without running afoul of Yelp’s rules. Here’s what I did.

Dear AT&T, I Received Your Love Letter

Renting to Those Displaced by Austin Fires

Dear California: Keeping Passing More Laws, Please!

Austin Property Tours: Beneficial to Sellers and Listing Agents?

Keith Richards, Harry Potter and the Austin Home Buyer

Navigating the Yelp Review Jungle for Real Estate Agents

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